LAURA ANN NYCxDESIGN Spring 2014 Launch: What Inspires Design by LAURA ANN?

Today marks the beginning of the second annual NYCxDESIGN festival in New York City! The 12 day festival taking place May 9th to 20th aims to elevate established and emerging design practices and increases awareness of and appreciation for design by all audiences. It's been an honor to serve on the steering committee wearing my Archtober Senior Advisor hat - stay tuned on LAURA ANN Twitter, Instagram and Facebook for event reports throughout the week along with the launch of LAURA ANN Spring 2014! Over the next twelve days follow the LAURA ANN blog as I reveal just what inspires design by LAURA ANN, along with the new line.

Laura Ann Elbogen, Founder and Creative Director of LAURA ANN at home on the upper west side of Manhattan with her husband Brian Elbogen.

First and foremost, LOVE inspires LAURA ANN! If you think hard, can you hear the pitch of Hugh Grant's voice in your head saying "love actually is all around" in his perfect British accent? I'm guilty of watching Love Actually at least once a year, but what can I say, I'm a romantic! The love that inspires LAURA ANN is multifaceted - from the love of a husband or partner, to the love of friends and family, and the love of our heavenly father. 

As I come upon my second wedding anniversary to the love of my life, I'm thrilled to make our illustrated rehearsal dinner stationery suite available this spring in the LAURA ANN "Something Borrowed" services, as the Red Love Collection. Looking back, our patriotic red, white and blue summer wedding color scheme comes as no surprise given the palette of our favorite piece of living room art. I picked up the Mondrian inspired needlepoint at a staff sample sale during my days at kate spade, and it has followed me to every new apartment since. With red envelopes pulling the theme together, it captured our love in a personal way.

Love transcends the best of all human interactions, and I feel honored when as a graphic designer, illustrator and calligrapher my work can help communicate this great emotion. From wedding invitations and stationery, to party invitations, birth announcements, greeting cards, custom illustrations and favors, LAURA ANN is designed with love for the everyday and the special days!

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LAURA ANN Red Love Collection Rehearsal Dinner Invitation and Menu. See additional collection images here.

Anticipate, Inspire, and Deliver

LAURA ANN bespoke illustration and design services began one piece at a time with the wedding stationery needs of my Princeton tennis coach, Kathy Sell for her wedding to Ramsey Smith in his hometown of Hilton Head Island (see the LAURA ANN Hilton Head Collection Bespoke Process).

Kathy's approach to communication through her stationery, which aligns with the artistic vision I share with my clients, is much like how she trained me on the tennis court - anticipate, inspire and deliver. As a tennis coach, she helped the team anticipate the strategies or shots we would need for an upcoming match, inspire us to visualize and take on those skills as our own in practice, then delivery with victory!

With event stationery design, the artist and client collaborate to anticipate the important visual cues of the event that can be foreshadowed through the stationery, whether locations, natural elements, fashion or decor. The client provides any custom images for inspiration. Together we inspire the guests to visualize the mood of the upcoming event, and through the coordinated effort deliver an unforgettable experience of shared love and joy.

Kathy's bridal shower invitation anticipated the beauty of the wedding's seaside town, and this amazing tree branch dress portrait.

Photo by Tracy Turpen

Kathy and Ramsey's illustrated rehearsal dinner invitation with custom nautical art anticipated their party's transportation to dinner by boat on the Spirit of Harbour Town.

Photo by Tracy Turpen

The custom art from Kathy and Ramsey's illustrated Save the Date anticipated the scenic tree and lighthouse backdrop of their wedding day portraits - all the more meaningful and memorable!

Photo by Tracy Turpen