LAURA ANN NYCxDESIGN Spring 2014 Launch: What Inspires Design by LAURA ANN?

Today marks the beginning of the second annual NYCxDESIGN festival in New York City! The 12 day festival taking place May 9th to 20th aims to elevate established and emerging design practices and increases awareness of and appreciation for design by all audiences. It's been an honor to serve on the steering committee wearing my Archtober Senior Advisor hat - stay tuned on LAURA ANN Twitter, Instagram and Facebook for event reports throughout the week along with the launch of LAURA ANN Spring 2014! Over the next twelve days follow the LAURA ANN blog as I reveal just what inspires design by LAURA ANN, along with the new line.

Laura Ann Elbogen, Founder and Creative Director of LAURA ANN at home on the upper west side of Manhattan with her husband Brian Elbogen.

First and foremost, LOVE inspires LAURA ANN! If you think hard, can you hear the pitch of Hugh Grant's voice in your head saying "love actually is all around" in his perfect British accent? I'm guilty of watching Love Actually at least once a year, but what can I say, I'm a romantic! The love that inspires LAURA ANN is multifaceted - from the love of a husband or partner, to the love of friends and family, and the love of our heavenly father. 

As I come upon my second wedding anniversary to the love of my life, I'm thrilled to make our illustrated rehearsal dinner stationery suite available this spring in the LAURA ANN "Something Borrowed" services, as the Red Love Collection. Looking back, our patriotic red, white and blue summer wedding color scheme comes as no surprise given the palette of our favorite piece of living room art. I picked up the Mondrian inspired needlepoint at a staff sample sale during my days at kate spade, and it has followed me to every new apartment since. With red envelopes pulling the theme together, it captured our love in a personal way.

Love transcends the best of all human interactions, and I feel honored when as a graphic designer, illustrator and calligrapher my work can help communicate this great emotion. From wedding invitations and stationery, to party invitations, birth announcements, greeting cards, custom illustrations and favors, LAURA ANN is designed with love for the everyday and the special days!

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LAURA ANN Red Love Collection Rehearsal Dinner Invitation and Menu. See additional collection images here.

Virginia is for Lovers, and Cherry Blossoms

As this week marks the three year wedding anniversary of my dear friends and clients Steve and Ellen, LAURA ANN looks back on Steve and Ellen's illustrated Cherry Blossom Collection invitation suite, which is as current now as ever. The beautiful Virginia venue Raspberry Plain and the seasonal cherry blossoms native to Virginia inspired the design and custom illustration.

Photo by  Studio Juno

Photo by Studio Juno

Photo by Studio Juno

A custom illustration of the couple in the venue's gardens for the invitation reception card anticipated the happy day.

Photos by Studio Juno

The couple wove key elements of their courtship into the names and descriptions of custom beer labels that Steve brewed himself. Cheers!

Photo by Studio Juno

A Romantic Storybook Invitation, with the Luck of the Irish

Monday, March 17th is Saint Patrick's Day! It also happens to be Irish Arts Center Book Day 2014 in New York City.  Books and the Irish will always have a fond place in my heart as I think back warmly to my cousin Alberto's wedding to his sweet bride Betsy on the eve of Saint Patrick's Day last year. It was cold in Minneapolis but spring in spirit with touches of Irish green from the flowers to the shoes and the invitation suite.

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The literature lovers wrote the story of their love into the details of the weekend, starting with a LAURA ANN illustrated bookmark save the date. The couple shared an image of the bench where Alberto proposed, which I illustrated and wove through the stationery suite.

The couple's initials drawn together on an open book became a signature mark throughout the stationery suite. The invitation featured three book pages with romantic quotes and a wedding weekend illustrated map. The reply card designed in the style of a library card reminded guests when their response was "due back."

The wedding day decor carried through the literary theme, from escort cards handed out in card catalog drawers, to hard back books stacked elegantly with the centerpieces. Literary themed table names matched romantic quotes designed for each table by LAURA ANN.

As a final touch, the bride and groom sent thank you notes with a wedding portrait on the same bench where they got engaged, with the bench illustration to match on the inside. Sounds like a storybook romance to me.